CATERING
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IMPORTANT CHANGES TO THE CATERING PROGRAM
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STEP 1
KNOW YOUR AUDIENCE
Every marketing dollar goes to one of three guest groups. We never run the same offer to "all customers," because that mostly discounts guests who would have ordered anyway. Each app sees only its own orders, so the same person can land in a different group on each one.
Keep in mind, the apps can't target by how often someone orders, so a one-time buyer counts as "existing" — That's why Haus Rewards matters: it rewards your true regulars.
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Guests who have never ordered from your restaurant. The goal is to win the first order with a full basket.
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Guests who have ordered from your restaurant before but haven’t come back in a while. The goal is to give them a reason to return.
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Guests who order from your restaurant regularly, plus members of the apps’ subscription programs and Haus Rewards. The goal is to keep them ordering and move them toward ordering direct.
STEP 2
Choose your investment Level
Every level runs the same playbook and follows the same rules. Your investment level sets how much your restaurant spends on delivery marketing each month. You pick one of three levels; corporate plans and runs everything within it.
How your budget is calculated. Your budget is a percentage of your own delivery sales on DoorDash, Uber Eats and Grubhub, based on your average monthly sales over the last 3 months. If your sales grow, your budget grows with them. If they slow down, it shrinks, so you never spend more than your restaurant can support.
Your budget is a cap, not a target. We never spend more than your level allows.
Nothing new to pay. Marketing costs come out of your DoorDash, Uber Eats and Grubhub payouts, as they do today.
ESSENTIAL
7% of delivery sales
Best for: protecting margin
For stores with strong full-price delivery sales. Remain visible at the lowest cost.
Modest sales lift, lower cost per promo order
STANDARD
12% of delivery sales
Best for: most restaurants
For most stores, Standard balances growth and cost. Faster new-customer growth.
Balanced growth
*Recommended to start*
Meet Loop: the tool that OPTIMIZES delivery for us
Loop is an AI platform built for restaurant brands that sell on DoorDash, Uber Eats and Grubhub. It brings each store’s sales, payouts, fees, promotions and reviews from all three apps into one place, so corporate can see how every store is doing on delivery and manage the playbook across all locations.
What it does for your restaurant:
Shows what marketing earns. Loop compares each promotion and ad to the sales it brings in, so we keep the offers that pay off and stop the ones that don’t.
Recovers lost money. It flags refunds and chargebacks we can dispute, such as missing-item claims, wrong-order claims and fraud, and helps get that money back.
Checks every payout. Loop matches what the apps say you sold against what they deposited, line by line, so missing fees or deposits get caught.
Keeps you online. It alerts us when a store is paused or offline on an app, so you don’t lose sales without knowing it.
Watches quality. It tracks order errors, ratings and reviews by store and shift, so small problems get fixed before they hurt your ranking on the apps.
34 of our 54 restaurants are already enrolled in Loop.
These LOCATIONS get more out of the playbook.
Smarter offers: Loop’s own AI chooses the best timing, audience and offer for each store, based on its own sales and guests.
Automatic campaigns: offers go live on DoorDash, Uber Eats and Grubhub automatically, with no manual setup or delays.
Reporting at your fingertips: a live dashboard for your store, a support agent you can ask questions anytime, and personalized service from the Loop team.
Full oversight of your budget: see exactly how much of your investment level is spent, where it goes and what it earns, by location.
2026 Q4 PROMOTIONS
NEW
Join Haus Rewards get $5 off your first direct order
Establishing HABIT
Second visit, Free Tots
(30-day since fist visit)
Third visit, BOGO BABB
(30-day since second visit)
LOYAL
At least 3 lifetime visits
$5 Off $20
$5 Win Back
(60-day lapsed)