Dog Haus is celebrating Oktoberfest with Das Brat and Pretzel Bites served up as our Prost Platter — paired with a pint of Paulaner Oktoberfest Bier at locations pouring beer, with stein upgrades and Jägermeister add-ons where available.
In-Store Promotional Material
View and download in-store promotional materials to drive interest in the Oktoberfest promo.
Social Media Assets & Images
Download additional images and social media assets to post on your own channels locally. Use
Paulaner Hefeweizen Set-Up
Paulaner’s legendary Oktoberfest Bier and iconic Hefe-Weizen define the style. Make sure you have Paulaner Hefeweizen on tap and all products ready to go starting Sept. 15.
Operational Guide
Download the operations guide and view the training video to ensure all staff understands the menu changes.
Checklist & Important Dates
9.9 - Download operations page and ensure staff are trained on creating the meal
9.11 - Receive POP Kit that includes: Register Flyer, Tabloid Print & NDC (3 Versions)
9.15 - Feature pushed on all third-party delivery platforms
9.15 - Display in-store POP and begin offering Prost Platter
9.15 - Post guests eating Das Brats and Pretzel Bites on social media
10.15 - Remove all promotional material
An all-natural bratwurst topped with caramelized onions and sauerkraut, then drizzled with spicy brown mustard and garlic aioli on grilled King’s Hawaiian rolls. Served with eight warm Pretzel Bites and two dipping sauces: brown mustard and Holy Aioli in one ramekin, and rich, creamy cheese sauce in the other.
FOOD & DRINK OFFERINGS
Das Brat and Pretzel Bites (8ct) with dipping sauces will be available in 3rd Party Delivery at all locations.
Das Brat and small Pretzel Bites (8ct) with dipping sauces: one ramekin of garlic aioli plus brown mustard, and a second ramekin of cheese sauce.
Das Brat and Pretzel Bites (8ct) plus a 16oz pint of Paulaner Oktoberfest Bier. Guests can upgrade to a 32oz stein for an upcharge.
Das Brat and Pretzel Bites (8ct) plus a 16oz pint of Paulaner Oktoberfest Bier, with the option to add a shot of Jagermeister OR upgrade to a 32oz stein (not both) for an upcharge.
SOCIAL MEDIA
Social media templates include: Stein-Holding Contest promotion, contest winners, food & drink specials, guests enjoying Oktoberfestival.
Use hashtags: #Oktoberfest, #Oktoberfestival, #DogHaus, #DasBrat, #ProstPlatter
Poster (8.5 × 11)
Place near kiosk or pos.
PRICING & POS PROGRAM
| Das Brat & Pretzel Bites | Das Brat, Pretzel Bites & Paulaner Beer | Stein Upgrade | + Jägermeister | |
|---|---|---|---|---|
| Cost | $3.33 / $3.14 | $5.09 / $4.90 | $1.67 | $1.25 |
| Food Cost % (VITCO) | 20.84% | 25.48% | 33.40% | 25.00% |
| Food Cost % (GFS) | 19.65% | 24.52% | 33.4% | 25.00% |
| SRP | $15.99 | $19.99 | $5.00 | $5.00 |
STEIN HOLDING CONTEST
Every Wednesday and Saturday at 7 PM, turn your bar into the main event. Contestants line up, arms locked straight, steins held high — and the crowd goes wild as the MC counts down every dramatic second until only one shaking arm remains. It's easy to run, pure entertainment, and gets guests cheering, posting, and coming back for more.
The winner walks away a local legend (and $50 richer in Haus Rewards) — but the real prize is a packed bar and a night nobody forgets.
Download the playbook for full equipment, sign-up rules, format by crowd size, and step-by-step hosting instructions.
Crew Tips
‘It’s our annual Oktoberfest promo, join the fun with our Das Brat plus pretzel bites.’
‘Try a taste of Germany, our Paulaner is a limited-time favorite.’
‘The Prost meal is only on special until October 15, but you can get them anytime.’
FREQUENTLY ASKED QUESTIONS
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Promotional support includes:
Social media scheduled posts and email campaigns
Paulaner activation at select locations w/ supported messaging
Reposting of local-store social content on @doghausdogs for amplification
Haus Rewards amplification
In-store materials
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Promote the contests every Wednesday and Saturday at 7:00 PM local time, in-store and on social media. Full rules and MC script are provided in the separate Stein-Holding Contest Playbook one-sheet.
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Use for the following hashtags to reach a larger combined audience:
#Oktoberfest
#GermanBeer
#BeerFest
#CraftBeer
#Oktoberfestival
#DogHaus
#HausRewards
#DasBrat
#PretzelBites
#SteinHoldingContest
#Paulaner
#Jagermeister